.New Delhi: Dependence Retail intends to prolong Superdry right into the athleisure portion which are going to place it in straight competition with leading activewear brands like Nike, Adidas and also Asics.Last year, the English manner brand name had inked a joint project agreement with Reliance Brands for the sale of Superdry's copyright assets in India, Sri Lanka, and Bangladesh for u20a4 40 thousand (almost 405 crore at that time). Superdry's foray into the athleisure portion in India will be a very first for the firm globally, with many retail stores readied to be opened all over India. Originally, the firm is going to offer clothing, as well as later shoes after securing BIS accreditation." The firm has been actually focusing on a retail layout for athleisure products, which has actually watched a rise in demand given that the pandemic. It may enjoy French merchant Decathlon likewise with big layout outlets, while Superdry sports will definitely be mid-size establishments," said a shopping center driver familiar with the development.Reliance Retail did certainly not react to ET's queries.Sales of leading sports brands have actually run previously pair of years, driven through increasing understanding about health and fitness as well as climbing demand for athleisure wear and tear. With a population of much more than 1.4 billion, India is just one of the fastest-growing and largest global markets for sport clothes as well as shoes companies.Most worldwide brand names have been actually around in the nation for much more than two decades as well as have increased with alliances along with cricket and also other showing off tasks. The latest contestants, nonetheless, have been actually positioning themselves as relaxed lifestyle as well as regular athletic wear brands. India is observing increasing interest in sports such as kabaddi, football, volleyball, hockey and also badminton.Superdry went into the nation in 2012 in partnership along with Dependence Brands, a project of Dependence Retail Ventures Ltd (RRVL). RRVL possesses relationships with independent manner labels in sections like luxurious, bridge-to-luxury as well as high-premium and high-street way of living like Armani Exchange, Burberry, Bally, Canali, Diesel, Gas, Hugo Employer, Hamleys and also Jimmy Choo, Valentino and also Balenciaga for the Indian market. Dependence Brands also obtained toy retailer Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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